Many arts, culture and heritage organisations are trying to solve the same problems separately. Teams are working out how to reach audiences, promote events, share collections, improve websites, manage email, use data, tell better stories, evidence impact and make digital tools work for their organisation. Most of these challenges are not unique.

Your organisation is unique. Your collections, place, programme, people, audience and purpose are your own. But the digital foundations behind better engagement are often shared. That is where collaboration starts.

Our aim is to build common foundations together, so each organisation does not have to start from scratch alone.

What built together means

Built together means shared effort, shared learning and shared value. It means identifying the common problems that many cultural organisations face, then creating practical tools, templates, playbooks, campaign kits and digital resources that can be used and improved by the wider community.

• It means one useful solution can support many organisations.
• It means smaller teams can access better support than they could afford on their own.
• It means digital innovation does not have to be limited to organisations with the biggest budgets, largest teams or most confident internal capacity.
• It means smaller teams can access stronger digital foundations, shared knowledge and practical tools without having to build everything alone.

Built together is not about making every organisation the same. It is about sharing the foundations, so each organisation has more time, space and confidence to do the work only it can do.

The principle

• We should not all pay separately to solve the same problems.
• We should not all build the same templates from scratch.
• We should not all learn the same lessons in isolation.
• We should not keep useful knowledge locked inside individual projects.
• We should not treat digital improvement as something each organisation has to carry alone.

What we build together

Our goal is help the sector build shared resources around common needs, such as:

• Campaign kits for exhibitions, events, learning, fundraising, membership and volunteering.
• Website page structures for collections, events, learning offers, donations, venue hire and visitor information.
• Email templates for promotion, follow-up, welcome journeys and re-engagement.
• Playbooks for content, campaigns, accessibility, AI, audience journeys and digital improvement.
• Shared tools for planning, benchmarking, reporting and measuring impact.
• Practical guidance shaped around real sector needs, not generic marketing advice.

These resources are not fixed scripts, they are starting points. Members adapt them to their own organisation, audience, voice, programme and goals.

Shared foundations. Distinctive organisations.

Shared foundations should not mean identical organisations. A museum, gallery, archive, heritage site, arts venue or community cultural project should still have its own voice, stories, audiences and way of working. Culture Hub protects that difference by providing the structure, prompts, tools and shared learning, while each organisation brings its own context, collections, communities and judgement. The sector becomes stronger when organisations can share what is useful without losing what makes them distinctive.

Why this matters

Arts, culture and heritage organisations are under pressure. Teams are stretched. Funding is limited. Expectations are rising. Digital work is essential, but it can be hard to prioritise, fund and sustain.

• Collaboration helps reduce duplication and make improvement more realistic.
• It helps organisations spend less, learn faster and make better decisions.
• It helps the sector turn individual effort into collective value.
• It helps useful ideas travel.
• It helps resources improve through real use, feedback and evidence.

Most importantly, it gives teams more time for the work that matters most: welcoming audiences, caring for collections, supporting learning, creating programmes, building relationships, working with communities and making culture more accessible.

How we work

• We start with shared needs.
• We create useful first versions.
• We test them with real organisations.
• We learn from use.
• We improve them over time.
• We keep what works.
• We change what does not.

Built together does not mean finished once. It means shaped by the sector, used by the sector and improved with the sector.

A working principle

• When a need is shared, we should look for a shared starting point.
• When a useful tool is created, we should make it easier for others to adapt.
• When one organisation learns something valuable, we should help that learning travel.
• When support is too expensive for one organisation alone, we should explore whether it can be built together.
• When digital improvement feels too big, we should make it smaller, clearer and more practical.